What is 'Ours Too'?

Ours Too is the heart of the statement, “This city is ours too.”
It's an affirmation for
the cyclists who ride the city’s roadways.
It is a message of bicycle safety, health, and education.
Ours Too is the mantra of confidence and solidarity
That comforts us in all forms of traffic.
Ours Too is a behavior.
Ours Too is a lifestyle.